APA Citation

Doyle, P. (1998). Marketing management and strategy (2nd Ed.). Harlow: England: Prentice Hall.

Chicago Style Citation

Doyle, Peter. Marketing Management and Strategy. 2nd Ed. Harlow: England: Prentice Hall, 1998.

MLA Citation

Doyle, Peter. Marketing Management and Strategy. 2nd Ed. Harlow: England: Prentice Hall, 1998.

Warning: These citations may not always be 100% accurate.