Blue ocean strategy : How to create uncontested market space and make the competition irrelevant [

Bibliographic Details
Main Author:	Kim, W.Chan
Other Authors:	Mauborgne, Renee
Format:	Book
Language:	English
Published:	Boston : Harvard Business Press , 2005
Subjects:	Market segmentation New products

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant by Kim, W. Chan, Mauborgne, Renee

Published 2005