APA (7th ed.) Citation

Kim, W., & Mauborgne, R. (2005). Blue ocean strategy: How to create uncontested market space and make the competition irrelevant [. Harvard Business Press.

Chicago Style (17th ed.) Citation

Kim, W.Chan, and Renee Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant [. Boston: Harvard Business Press, 2005.

MLA (9th ed.) Citation

Kim, W.Chan, and Renee Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant [. Harvard Business Press, 2005.