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00825cam a2200253 7i4500 |
| 001 |
0000026574 |
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20230328090000.0 |
| 008 |
081015 -uka eng |
| 020 |
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|a 9780273770541
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| 040 |
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|a INSlbenglcINSlerda
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| 090 |
0 |
0 |
|a HF5415.123
|b .F55 2013
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| 100 |
1 |
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|a Fill, Chris
|e author
|
| 245 |
1 |
0 |
|a Marketing communications :
|b brands, experiences and participation
|c Chris Fill.
|
| 250 |
|
|
|a Sixth edition.
|
| 264 |
|
1 |
|a Harlow, UK:
|b Pearson,
|c 2013.
|
| 300 |
|
|
|a xliii, 820 pages:
|b illustrations;
|c 27 cm.
|
| 336 |
|
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|a text
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|2 rdamedia
|
| 338 |
|
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|a volume
|2 rdacarrier
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| 500 |
|
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|a Includes index
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| 650 |
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0 |
|a Communication in marketing
|
| 650 |
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0 |
|a Sales promotion
|
| 650 |
|
0 |
|a Marketing channels
|
| 999 |
|
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|a 1000002235
|b BOOK
|c Open Shelf
|e PERPUSTAKAAN INSPEN
|
