Marketing communications : brands, experiences and participation
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow, UK:
Pearson,
2013.
|
| Edition: | Sixth edition. |
| Subjects: |
| Item Description: | Includes index |
|---|---|
| Physical Description: | xliii, 820 pages: illustrations; 27 cm. |
| ISBN: | 9780273770541 |