Marketing communications : brands, experiences and participation
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Harlow, UK :
Pearson
2013
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| Edition: | Sixth edition |
| Subjects: |
| Item Description: | Includes index |
|---|---|
| Physical Description: | xliii, 820 pages : illustrations ; 27 cm. |
| ISBN: | 9780273770541 |