M.Pride, W., & Ferrel,O.C. (2013). Marketing (17th ed.). OHIA,USA: South-Western cengage learning.
Chicago Style CitationM.Pride, William, and Ferrel,O.C. Marketing. 17th ed. OHIA,USA: South-Western cengage learning, 2013.
MLA CitationM.Pride, William, and Ferrel,O.C. Marketing. 17th ed. OHIA,USA: South-Western cengage learning, 2013.
Warning: These citations may not always be 100% accurate.