Strategic Marketing

Bibliographic Details
Main Author: Moordian, Todd (Author)
Other Authors: Matzler, Kurt, King, Larry
Format: Book
Language:English
Published: Harlow: Pearson Education Limited, 2014.
Edition:First edition.
Subjects:
Description
Item Description:Includes index
Physical Description:iv ,427 pages: illustrations; 28 cm.
ISBN:9781292020263 (pbk)