APA (7th ed.) Citation

Moordian, T., King, L., & Matzler, K. (2014). Strategic Marketing (First edition.). Pearson Education Limited.

Chicago Style (17th ed.) Citation

Moordian, Todd, Larry King, and Kurt Matzler. Strategic Marketing. First edition. Harlow: Pearson Education Limited, 2014.

MLA (9th ed.) Citation

Moordian, Todd, et al. Strategic Marketing. First edition. Pearson Education Limited, 2014.