APA Citation

Moordian, T., Matzler, K., & King, L. (2014). Strategic Marketing (First edition.). Harlow: Pearson Education Limited.

Chicago Style Citation

Moordian, Todd, Kurt Matzler, and Larry King. Strategic Marketing. First edition. Harlow: Pearson Education Limited, 2014.

MLA Citation

Moordian, Todd, Kurt Matzler, and Larry King. Strategic Marketing. First edition. Harlow: Pearson Education Limited, 2014.

Warning: These citations may not always be 100% accurate.