The New Rules of Marketing & PR : how to use social media, online video, mobile applicatios, blogs,news releases, and viral marketing to reach buyers directly

Bibliographic Details
Main Author: Scott, David Meerman
Format: Book
Language:English
Published: New Jersey : Wiley , 2013
Edition:4th ed.
Subjects:
Description
Item Description:Includes index
Physical Description:xxiii, 439p. : ill. ; 23cm.
ISBN:9781118488768 ,