The New Rules of Marketing & PR : how to use social media, online video, mobile applicatios, blogs,news releases, and viral marketing to reach buyers directly

Bibliographic Details
Main Author: Scott, David Meerman
Format: Book
Language:English
Published: New Jersey: Wiley, 2013.
Edition:4th ed..
Subjects:
Description
Item Description:Includes index
Physical Description:xxiii, 439p.: ill.; 23cm.
ISBN:9781118488768