The New Rules of Marketing & PR : how to use social media, online video, mobile applicatios, blogs,news releases, and viral marketing to reach buyers directly
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New Jersey :
Wiley ,
2013
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| Edition: | 4th ed. |
| Subjects: |
| Item Description: | Includes index |
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| Physical Description: | xxiii, 439p. : ill. ; 23cm. |
| ISBN: | 9781118488768 , |