Scott, D. M. (2013). The New Rules of Marketing & PR: How to use social media, online video, mobile applicatios, blogs,news releases, and viral marketing to reach buyers directly (4th ed.). New Jersey: Wiley.
Chicago Style CitationScott, David Meerman. The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applicatios, Blogs,news Releases, and Viral Marketing to Reach Buyers Directly. 4th ed. New Jersey: Wiley, 2013.
MLA CitationScott, David Meerman. The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applicatios, Blogs,news Releases, and Viral Marketing to Reach Buyers Directly. 4th ed. New Jersey: Wiley, 2013.
Warning: These citations may not always be 100% accurate.