Trademark valuation : a tool for brand management
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New York:
John Wiley,
2014.
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| Subjects: |
| LEADER | 00555cam a2200169 7i4500 | ||
|---|---|---|---|
| 001 | 0000025815 | ||
| 005 | 20150304090000.0 | ||
| 020 | |a 0471141127 | ||
| 040 | |a INS | ||
| 090 | 0 | 0 | |a KF3180. |b S63 2013 |
| 100 | 1 | |a Smith, Gordon V. | |
| 245 | 1 | 0 | |a Trademark valuation : |b a tool for brand management |c Gordon V. Smith and Susan M. Richey. |
| 260 | |a New York: |b John Wiley, |c 2014. | ||
| 300 | |a xiii, 351p.: |b ill.; |c 25cm. | ||
| 500 | |a Includes index | ||
| 650 | 0 | 0 | |a Trademarks -- |x Valuation -- |z United States |
| 999 | |a 1000002073 |b BOOK |c Open Shelf |e PERPUSTAKAAN INSPEN | ||