APA (7th ed.) Citation

Ries, A., & Ries, L. (1998). The 22 immutable laws of branding. Profile Books.

Chicago Style (17th ed.) Citation

Ries, Al, and Laura Ries. The 22 Immutable Laws of Branding. London: Profile Books, 1998.

MLA (9th ed.) Citation

Ries, Al, and Laura Ries. The 22 Immutable Laws of Branding. Profile Books, 1998.