APA Citation

Ries, A., & Ries, L. (1998). The 22 immutable laws of branding. London: Profile Books.

Chicago Style Citation

Ries, Al, and Laura Ries. The 22 Immutable Laws of Branding. London: Profile Books, 1998.

MLA Citation

Ries, Al, and Laura Ries. The 22 Immutable Laws of Branding. London: Profile Books, 1998.

Warning: These citations may not always be 100% accurate.