Measuring marketing : 110+key metrics every marketer needs
Main Author: | |
---|---|
Format: | Book |
Language: | English |
Published: |
Singapore:
John Wiley& Sons,
2013.
|
Edition: | 2nd. Ed.. |
Subjects: |
LEADER | 00627cam a2200205 7i4500 | ||
---|---|---|---|
001 | 0000025497 | ||
005 | 20220328090000.0 | ||
008 | 160714 si # eng | ||
020 | |a 9781118153741 | ||
040 | |a INS | ||
090 | 0 | 0 | |a HF5415 |b D38 2013 |
100 | 1 | |a Davis, John A. | |
245 | 1 | 0 | |a Measuring marketing : |b 110+key metrics every marketer needs |c John A. Davis. |
250 | |a 2nd. Ed.. | ||
260 | |a Singapore: |b John Wiley& Sons, |c 2013. | ||
300 | |a xxii,344p.; |c 24cm. | ||
500 | |a Includes index | ||
650 | 0 | |a Marketing -- |x Management | |
650 | 0 | |a Marketing | |
999 | |a 1000001842 |b BOOK |c Open Shelf |e PERPUSTAKAAN INSPEN |