Measuring marketing : 110+key metrics every marketer needs

Bibliographic Details
Main Author: Davis, John A.
Format: Book
Language:English
Published: Singapore: John Wiley& Sons, 2013.
Edition:2nd. Ed..
Subjects:
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020 |a 9781118153741  
040 |a INS 
090 0 0 |a HF5415   |b D38 2013 
100 1 |a Davis, John A.  
245 1 0 |a Measuring marketing :   |b 110+key metrics every marketer needs   |c John A. Davis. 
250 |a 2nd. Ed.. 
260 |a Singapore:   |b John Wiley& Sons,   |c 2013. 
300 |a xxii,344p.;   |c 24cm. 
500 |a Includes index 
650 0 |a Marketing --   |x Management  
650 0 |a Marketing  
999 |a 1000001842  |b BOOK  |c Open Shelf  |e PERPUSTAKAAN INSPEN