Measuring marketing : 110+key metrics every marketer needs
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Singapore:
John Wiley& Sons,
2013.
|
| Edition: | 2nd. Ed.. |
| Subjects: |
| LEADER | 00627cam a2200205 7i4500 | ||
|---|---|---|---|
| 001 | 0000025497 | ||
| 005 | 20220328090000.0 | ||
| 008 | 160714 si # eng | ||
| 020 | |a 9781118153741 | ||
| 040 | |a INS | ||
| 090 | 0 | 0 | |a HF5415 |b D38 2013 |
| 100 | 1 | |a Davis, John A. | |
| 245 | 1 | 0 | |a Measuring marketing : |b 110+key metrics every marketer needs |c John A. Davis. |
| 250 | |a 2nd. Ed.. | ||
| 260 | |a Singapore: |b John Wiley& Sons, |c 2013. | ||
| 300 | |a xxii,344p.; |c 24cm. | ||
| 500 | |a Includes index | ||
| 650 | 0 | |a Marketing -- |x Management | |
| 650 | 0 | |a Marketing | |
| 999 | |a 1000001842 |b BOOK |c Open Shelf |e PERPUSTAKAAN INSPEN | ||