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Measuring marketing : 110+key metrics every marketer needs

Bibliographic Details
Main Author: Davis, John A.
Format: Book
Language:English
Published: Singapore: John Wiley& Sons, 2013.
Edition:2nd. Ed..
Subjects:
Marketing -- > Management
Marketing
Description
Item Description:Includes index
Physical Description:xxii,344p.; 24cm.
ISBN:9781118153741

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