Measuring marketing : 110+key metrics every marketer needs
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Singapore :
John Wiley& Sons ,
2013
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| Edition: | 2nd. Ed. |
| Subjects: |
| Item Description: | Includes index |
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| Physical Description: | xxii,344p. ; 24cm. |
| ISBN: | 9781118153741 , |