APA Citation

Davis, J. A. (2013). Measuring marketing: 110+key metrics every marketer needs (2nd. Ed.). Singapore: John Wiley& Sons.

Chicago Style Citation

Davis, John A. Measuring Marketing: 110+key Metrics Every Marketer Needs. 2nd. Ed. Singapore: John Wiley& Sons, 2013.

MLA Citation

Davis, John A. Measuring Marketing: 110+key Metrics Every Marketer Needs. 2nd. Ed. Singapore: John Wiley& Sons, 2013.

Warning: These citations may not always be 100% accurate.