Kotler, P. (2000). Marketing management (International edition.). New Jersey: Prentice Hall.
Chicago Style CitationKotler, Philip. Marketing Management. International edition. New Jersey: Prentice Hall, 2000.
MLA CitationKotler, Philip. Marketing Management. International edition. New Jersey: Prentice Hall, 2000.
Warning: These citations may not always be 100% accurate.