Consumer behavior: : building marketing strategy [

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Consumer behavior: : building marketing strategy [

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Bibliographic Details
Main Author:	Hawkins Del.I
Other Authors:	Mothersbaugh, David L.
Format:	Book
Language:	English
Published:	Boston : McGraw-Hill Irwin , 2010
Subjects:	Consumer behavior > United States Consumer behavior > United States > Case studies Market surveys > United States

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