Consumer behavior: : building marketing strategy [

Bibliographic Details
Main Author: Hawkins Del.I
Other Authors: Mothersbaugh, David L.
Format: Book
Language:English
Published: Boston : McGraw-Hill Irwin , 2010
Subjects:
Description
Item Description:Includes index
Physical Description:1 computer optical disc : col. ; 4 3/4 in.
ISBN:9780070171008 ,