APA (7th ed.) Citation

Hawkins Del.I & Mothersbaugh, . D. . L. (2010). Consumer behavior:: Building marketing strategy [. McGraw-Hill Irwin.

Chicago Style (17th ed.) Citation

Hawkins Del.I and David L. Mothersbaugh. Consumer Behavior:: Building Marketing Strategy [. Boston: McGraw-Hill Irwin, 2010.

MLA (9th ed.) Citation

Hawkins Del.I and David L. Mothersbaugh. Consumer Behavior:: Building Marketing Strategy [. McGraw-Hill Irwin, 2010.