QR Code

Brand rewired : connecting intellectual property, branding, and creativity strategy

Bibliographic Details
Main Author:	Chasser, Anne H.
Other Authors:	Wolfe, Jennifer C
Format:	Book
Language:	English
Published:	New Jersey : John Wiley & Sons,Inc , 2010
Subjects:	Branding (Marketing) Intellectual property Product management Strategic planning

Similar Items

Brand management : research,theory and practice
by: Heding, Tilde
Published: (2008)

Designing brand experiences
by: Landa, Robin
Published: (2006)

Brands : A team of experts highlights the importance of branding to corporate survival
by: Clive, Callow
Published: (2001)

Strategic brand management : best practice cases in branding : Lessons from the world's strongest brands
by: Keller, Kevin Lane
Published: (2003)

Strategic brand management : Building, measuring, and managing brand equity
by: Keller, Kevin Lane
Published: (2003)

Strategic brand management
by: Keller, Kevin Lane
Published: (2003)

Harvard business review on brand management
Published: (1999)

Branding : from brief to finished solution
Published: (2002)

Brand building on the internet
by: Lindstorm, Martin
Published: (2000)

Intellectual property branding in the developing world : a new approach to non-technological innovations
by: Kongolo, Tshimanga
Published: (2019)

Developing brands with qualitative market research (5 QMR)
by: Chandler, Jon
Published: (2002)

The 22 immutable laws of branding
by: Ries, Al
Published: (1998)

Harvard business review on marketing
Published: (2001)

Branding in Asia : The creation, development, and management of Asian brands for the global market
by: Temporal, Paul
Published: (1999)

Be your own brand : a breakthrough formula for standing out from the crowd
by: McNally, David
Published: (2002)

Strategic marketing management : A means-end approach
by: Parry, Mark E.
Published: (2002)

Powerlines : words that sell brands,grip fans,and sometimes change history
by: Cone,Steve
Published: (2009)

Marketing strategies for competitive advantage
by: Adcook, Dennis

Marketing wise : an unconventional approach to strategic marketing for Asia
by: Sunny, T. H. Goh, et al.
Published: (2003)

Absolute essentials of strategic marketing
by: Proctor, Tony
Published: (2021)

Strategic market management
by: Aaker, David A.
Published: (2001)

Lightning strategies for innovation : How the world's best firms create new products
by: Zangwill, Willard I.
Published: (1993)

Strategic Marketing
by: Moordian, Todd, et al.
Published: (2014)

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
by: Kim, W. Chan, et al.
Published: (2005)

Competitive manufacturing
by: Miller, Stanley S.
Published: (1988)

Product management : product lifecycles and competitive marketing strategy
by: Sharma, Mayank
Published: (2009)

Marketing communications : brands, experiences and participation
by: Fill, Chris
Published: (2013)

Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth
by: Kim, W. Chan, et al.
Published: (2017)

Meatball sundae : how new marketing is transforming the business world (and how to trive in it)
by: Godin, Seth
Published: (2008)

Harvard business essentials : marketer's toolkit : the 10 strategies you need to success
Published: (2006)

Rules for Revolutionaries : the capitalist manifesto for creating and marketing new product and services
by: Kawasaki, Guy, 1954-
Published: (1998)

Strategy and planning : a manager's guide
by: Hussey, David
Published: (1999)

Creating product value : Putting manufacturing on the strategic agenda
by: De Meyer, Arnold
Published: (1992)

Product management
by: Lehmann, Donald R
Published: (2005)

Classic failures in product marketing
by: Hendon, Donald W.
Published: (2001)

Intellectual property
by: Bainbridge, David
Published: (2002)

Intellectual property
by: Bainbridge, David
Published: (2009)

Intellectual property and innovation protection : new practices and new policy issues
by: Lallement, Remi
Published: (2017)

Marketing : Connecting with customers
by: Harrell, Gilbert D.
Published: (2002)

Branding : a practical guide to planning your strategy
by: Randall, Geoffrey
Published: (2000)