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Brand rewired :
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Brand rewired : connecting intellectual property, branding, and creativity strategy
Bibliographic Details
Main Author:
Chasser, Anne H.
Other Authors:
Wolfe, Jennifer C
Format:
Book
Language:
English
Published:
New Jersey:
John Wiley & Sons,Inc,
2010.
Subjects:
Strategic planning
Intellectual property
Branding (Marketing)
Product management
Holdings
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