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00000cam a2200000 7i4500 |
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20120514.0 |
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120510s nju# eng |
| 020 |
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|a 9780470575420
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| 040 |
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|a INS
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| 090 |
0 |
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|a HF5415.15
|b C46 2010
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| 100 |
1 |
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|a Chasser, Anne H.
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| 245 |
1 |
0 |
|a Brand rewired :
|b connecting intellectual property, branding, and creativity strategy
|c Anne H. Chasser, Jennifer C. Wolfe
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| 260 |
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|a New Jersey :
|b John Wiley & Sons,Inc ,
|c 2010
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| 300 |
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|a xvi, 224p. ;
|c 23cm.
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| 500 |
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|a Hadiah daripada Wiley
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| 500 |
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|a Includes index
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| 650 |
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0 |
|a Branding (Marketing)
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| 650 |
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0 |
|a Intellectual property
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| 650 |
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0 |
|a Product management
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| 650 |
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0 |
|a Strategic planning
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| 700 |
1 |
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|a Wolfe, Jennifer C
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| 999 |
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|a 1000000899
|b BOOK
|c Open Shelf
|e Default branch
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