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00810cam a2200241 7i4500 |
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0000024426 |
| 005 |
20120514090000.0 |
| 008 |
120510s nju# eng |
| 020 |
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|a 9780470575420
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| 040 |
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|a INS
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| 090 |
0 |
0 |
|a HF5415.15
|b C46 2010
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| 100 |
1 |
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|a Chasser, Anne H.
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| 245 |
1 |
0 |
|a Brand rewired :
|b connecting intellectual property, branding, and creativity strategy
|c Anne H. Chasser, Jennifer C. Wolfe.
|
| 260 |
|
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|a New Jersey:
|b John Wiley & Sons,Inc,
|c 2010.
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| 300 |
|
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|a xvi, 224p.;
|c 23cm.
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| 500 |
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|a Hadiah daripada Wiley
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| 500 |
|
|
|a Includes index
|
| 650 |
|
0 |
|a Strategic planning
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| 650 |
|
0 |
|a Intellectual property
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| 650 |
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0 |
|a Branding (Marketing)
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| 650 |
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0 |
|a Product management
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| 700 |
1 |
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|a Wolfe, Jennifer C
|
| 999 |
|
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|a 1000000899
|b BOOK
|c Open Shelf
|e PERPUSTAKAAN INSPEN
|
