Brand rewired : connecting intellectual property, branding, and creativity strategy
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| Format: | Book |
| Language: | English |
| Published: |
New Jersey:
John Wiley & Sons,Inc,
2010.
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| Item Description: | Hadiah daripada Wiley Includes index |
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| Physical Description: | xvi, 224p.; 23cm. |
| ISBN: | 9780470575420 |