APA (7th ed.) Citation

Cohen, B. H. (2006). 10 ways to screw up and ad campaign. Adams Media.

Chicago Style (17th ed.) Citation

Cohen, Barry H. 10 Ways to Screw Up and Ad Campaign. Avon, USA: Adams Media, 2006.

MLA (9th ed.) Citation

Cohen, Barry H. 10 Ways to Screw Up and Ad Campaign. Adams Media, 2006.