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| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000024384 |
| 005 |
20120516.0 |
| 008 |
120507s nyuo eng |
| 020 |
|
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|a 9780070171008 ,
|c RM354.00
|
| 040 |
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|a INS
|
| 090 |
0 |
0 |
|a HF5415.33.U6
|b H38 2010
|
| 100 |
1 |
|
|a Hawkins Del.I
|
| 245 |
1 |
0 |
|a Consumer behavior: :
|b building marketing strategy
|c Del I. Hawkins, David L. Mothersbaugh
|
| 260 |
|
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|a Boston :
|b McGraw-Hill Irwin ,
|c 2010
|
| 300 |
|
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|a xxii778p. :
|b ill.col. ;
|c 25cm.+1CD ROM.
|
| 500 |
|
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|a Includes index
|
| 650 |
|
0 |
|a Consumer behavior
|z United States
|
| 650 |
|
0 |
|a Consumer behavior
|z United States
|v Case studies
|
| 650 |
|
0 |
|a Market surveys
|z United States
|
| 700 |
1 |
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|a Mothersbaugh, David L.
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| 999 |
|
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|a 1000000861
|b BOOK
|c Open Shelf
|e Default branch
|