Consumer behavior: : building marketing strategy

Bibliographic Details
Main Author: Hawkins Del.I
Other Authors: Mothersbaugh, David L.
Format: Book
Language:English
Published: Boston : McGraw-Hill Irwin , 2010
Subjects:

MARC

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245 1 0 |a Consumer behavior: :   |b building marketing strategy   |c Del I. Hawkins, David L. Mothersbaugh 
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500 |a Includes index 
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650 0 |a Consumer behavior   |z United States   |v Case studies 
650 0 |a Market surveys   |z United States 
700 1 |a Mothersbaugh, David L. 
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