Consumer behavior: : building marketing strategy

Bibliographic Details
Main Author: Hawkins Del.I
Other Authors: Mothersbaugh, David L.
Format: Book
Language:English
Published: Boston: McGraw-Hill Irwin, 2010.
Subjects:
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020 |a 9780070171008  
040 |a INS 
090 0 0 |a HF5415.33.U6   |b H38 2010 
100 1 |a Hawkins Del.I  
245 1 0 |a Consumer behavior: :   |b building marketing strategy   |c Del I. Hawkins, David L. Mothersbaugh. 
260 |a Boston:   |b McGraw-Hill Irwin,   |c 2010. 
300 |a xxii778p.:   |b ill.col.;   |c 25cm.+1CD ROM. 
500 |a Includes index 
650 0 |a Consumer behavior --   |z United States  
650 0 |a Market surveys --   |z United States  
650 0 |a Consumer behavior --   |z United States  
700 1 |a Mothersbaugh, David L.  
999 |a 1000000861  |b BOOK  |c Open Shelf  |e PERPUSTAKAAN INSPEN