Consumer behavior: : building marketing strategy
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston :
McGraw-Hill Irwin ,
2010
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| Item Description: | Includes index |
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| Physical Description: | xxii778p. : ill.col. ; 25cm.+1CD ROM. |
| ISBN: | 9780070171008 , |