Consumer behavior: : building marketing strategy
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston:
McGraw-Hill Irwin,
2010.
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| Item Description: | Includes index |
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| Physical Description: | xxii778p.: ill.col.; 25cm.+1CD ROM. |
| ISBN: | 9780070171008 |