Hawkins Del.I, & Mothersbaugh, . D. . L. (2010). Consumer behavior:: Building marketing strategy. Boston: McGraw-Hill Irwin.
Chicago Style CitationHawkins Del.I, and David L. Mothersbaugh. Consumer Behavior:: Building Marketing Strategy. Boston: McGraw-Hill Irwin, 2010.
MLA CitationHawkins Del.I, and David L. Mothersbaugh. Consumer Behavior:: Building Marketing Strategy. Boston: McGraw-Hill Irwin, 2010.
Warning: These citations may not always be 100% accurate.