Media strategies for marketing places in crisis: : improving the image of cities and tourist destinations

Bibliographic Details
Main Author: Avraham, Eli
Other Authors: Ketter, Eran
Format: Book
Language:English
Published: Oxford,UK: Elservier, 2008.
Subjects:
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008 120503s xxko eng
020 |a 9780750684521  
040 |a INS 
090 0 0 |a G155.A1   |b A97 2008 
100 1 |a Avraham, Eli  
245 1 0 |a Media strategies for marketing places in crisis: :   |b improving the image of cities and tourist destinations   |c Eli Avraham, Eran Ketter. 
260 |a Oxford,UK:   |b Elservier,   |c 2008. 
300 |a xiv,231p.:   |b ill.;   |c 26cm. 
500 |a Includes index 
650 0 |a Tourism --   |x Marketing  
650 0 |a Place Marketing  
650 0 |a Advertising media planning  
700 1 |a Ketter, Eran  
999 |a 1000000840  |b BOOK  |c Open Shelf  |e PERPUSTAKAAN INSPEN