Media strategies for marketing places in crisis: : improving the image of cities and tourist destinations

Bibliographic Details
Main Author: Avraham, Eli
Other Authors: Ketter, Eran
Format: Book
Language:English
Published: Oxford,UK : Elservier , 2008
Subjects:

MARC

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100 1 |a Avraham, Eli 
245 1 0 |a Media strategies for marketing places in crisis: :   |b improving the image of cities and tourist destinations   |c Eli Avraham, Eran Ketter 
260 |a Oxford,UK :   |b Elservier ,   |c 2008 
300 |a xiv,231p. :   |b ill. ;   |c 26cm. 
500 |a Includes index 
650 0 |a Advertising media planning 
650 0 |a Place Marketing 
650 0 |a Tourism   |x Marketing 
700 1 |a Ketter, Eran 
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