Advertising and the mind of the consumer : what works,what doesn't, and why

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Advertising and the mind of the consumer : what works,what doesn't, and why

Bibliographic Details
Main Author:	Sutherland,Max
Format:	Book
Language:	English
Published:	Crows Nest, Australia : Allen&Unwin , 2008
Edition:	3rd ed.
Subjects:	Advertising > Psychology aspects Consumer behavior

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