Advertising and the mind of the consumer : what works,what doesn't, and why
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Crows Nest, Australia:
Allen&Unwin,
2008.
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| Edition: | 3rd ed.. |
| Subjects: |
| Item Description: | Includes index "New revised international edition"--Cover |
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| Physical Description: | xii, 366p.: ill.; 24cm. |
| ISBN: | 9781741755992 |