Advertising and the mind of the consumer : what works,what doesn't, and why
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Crows Nest, Australia :
Allen&Unwin ,
2008
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| Edition: | 3rd ed. |
| Subjects: |
| Item Description: | "New revised international edition"--Cover Includes index |
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| Physical Description: | xii, 366p. : ill. ; 24cm. |
| ISBN: | 9781741755992 , |