International marketing strategy : analysis development and implementation

Bibliographic Details
Main Author: Doole, Isobel
Other Authors: Lowe, Robin
Format: Book
Language:English
Published: Australia: South-Western Cengage Learning, 2008.
Edition:5th ed..
Subjects:
Description
Item Description:Includes index
Physical Description:xxiv, 462p.: ill.col.; 27cm.
ISBN:9781844807635