Kotler, P. (2006). Marketing management: An Asian perspective (4th ed.). Singapore: Prentice Hall.
Chicago Style CitationKotler, Philip. Marketing Management: An Asian Perspective. 4th ed. Singapore: Prentice Hall, 2006.
MLA CitationKotler, Philip. Marketing Management: An Asian Perspective. 4th ed. Singapore: Prentice Hall, 2006.
Warning: These citations may not always be 100% accurate.