International marketing

Bibliographic Details
Main Author: Czinkota, Michael R
Other Authors: Ronkainen, Ilkka A
Format: Book
Language:English
Published: Fort Worth : The Dryden Press , 1993
Edition:3rd ed
Subjects:
Description
Item Description:Includes index
Physical Description:xxxi, 924p. : ill. ; 26cm.
ISBN:0030767539