Czinkota, M. R., & Ronkainen, I. A. (1993). International marketing (3rd ed.). Fort Worth: The Dryden Press.
Chicago Style CitationCzinkota, Michael R., and Ilkka A. Ronkainen. International Marketing. 3rd ed. Fort Worth: The Dryden Press, 1993.
MLA CitationCzinkota, Michael R., and Ilkka A. Ronkainen. International Marketing. 3rd ed. Fort Worth: The Dryden Press, 1993.
Warning: These citations may not always be 100% accurate.