QR Code

Brand management : research,theory and practice

Bibliographic Details
Main Author:	Heding, Tilde
Other Authors:	Knudtzen, Charlotte F, Bjerre, Mogens
Format:	Book
Language:	English
Published:	London: Routledge, 2008.
Subjects:	Brand name products -- > Management Branding (Marketing)

Similar Items

Strategic brand management : best practice cases in branding : best practice cases in branding : Lessons from the world's strongest brands
by: Keller, Kevin Lane
Published: (2003)

Strategic brand management : Building, measuring, and managing brand equity
by: Keller, Kevin Lane
Published: (2003)

Strategic brand management
by: Keller, Kevin Lane
Published: (2003)

Branding : from brief to finished solution
Published: (2002)

Brands : A team of experts highlights the importance of branding to corporate survival
by: Clive, Callow
Published: (2001)

Harvard business review on brand management.
Published: (1999)

Designing brand experiences
by: Landa, Robin
Published: (2006)

Developing brands with qualitative market research (5 QMR)
by: Chandler, Jon
Published: (2002)

Be your own brand : a breakthrough formula for standing out from the crowd
by: McNally, David
Published: (2002)

The 22 immutable laws of branding
by: Ries, Al
Published: (1998)

Powerlines : words that sell brands,grip fans,and sometimes change history
by: Cone,Steve
Published: (2009)

Branding in Asia : The creation, development, and management of Asian brands for the global market
by: Temporal, Paul
Published: (1999)

Brand rewired : connecting intellectual property, branding, and creativity strategy
by: Chasser, Anne H.
Published: (2010)

Harvard business review on marketing.
Published: (2001)

Brand building on the internet
by: Lindstorm, Martin
Published: (2000)

Intellectual property branding in the developing world : a new approach to non-technological innovations
by: Kongolo, Tshimanga
Published: (2019)

Building corporate identity, image and reputation in the digital era
Published: (2022)

Business the Richard Branson way : 10 secrets of the world's greatest brand Builder
by: Dearlove, Des
Published: (2007)

Nama yang baik bagi kanak-kanak Islam
by: Moulana Ahmad Muhammad Hathurani
Published: (2000)

2500 nama-nama dirahmati Allah
Published: (2009)

Accelerated project management : how to be the first to market
by: Lewis, James P.
Published: (2004)

Million dollar consulting : the professionals guide to growing a practice.
by: Weiss, Alan
Published: (2003)

Productivity management : text and cases
by: McGarrah, Robert E.
Published: (1982)

Senarai perkataan dan istilah untuk pendaftaran nama rasmi syarikat, perniagaan dan pertubuhan : Bahasa Inggeris-Bahasa Malaysia.
Published: (1980)

Pertempatan awal di Semenanjung Tanah Melayu
by: Ezrin Arbi
Published: (1972)

Pertempatan serta bandar-bandar awal melayu di Tanah Semenanjung
by: Ezrin Arbi
Published: (1985)

Asmaul Husna : nama-nama indah Allah swt
by: Nor Azlina Abd. Aziz
Published: (2003)

Operators management : Design, planning and contract for manufacturing and services
by: Dilworth, James B.
Published: (1992)

Project management : best practices
by: Kerzner, Harold
Published: (2014)

Project management in practice
by: Meredith, Jack R.
Published: (2021)

Project management : practical tools for success
by: Haynes, Marion E.
Published: (2002)

Lean performance ERP project management : implementing the virtual lean enterprise
by: Carroll, Brian J
Published: (2008)

Marketing your consulting and professional services
by: Connor, Richard A.
Published: (1997)

Project management in practice
by: Mantel, Samuel J.
Published: (2008)

Project management in practice
by: Mantel, Samuel J.
Published: (2001)

Handbook of research on leveraging risk and uncertainties for effective project management
Published: (2017)

Successful project management : a step by step approach with practical examples
by: Rosenau, Milton D.
Published: (1992)

Time management : A guide to effective & productive time management
by: Taylor, Harold L.
Published: (1987)

Project management : The managerial process
by: Gray, Clifford F.
Published: (2003)

Product management : product lifecycles and competitive marketing strategy
by: Sharma, Mayank
Published: (2009)