Brand management : research,theory and practice

Bibliographic Details
Main Author: Heding, Tilde
Other Authors: Knudtzen, Charlotte F, Bjerre, Mogens
Format: Book
Language:English
Published: London: Routledge, 2008.
Subjects:
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040 |a INS 
090 0 0 |a HD69.B7   |b H43 2008 
100 1 |a Heding, Tilde  
245 1 0 |a Brand management :   |b research,theory and practice   |c Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre. 
260 |a London:   |b Routledge,   |c 2008. 
300 |a xviii, 267p.:   |b ill.;   |c 23cm. 
500 |a Includes index 
650 0 |a Brand name products --   |x Management  
650 0 |a Branding (Marketing)  
700 1 |a Knudtzen, Charlotte F  
700 1 |a Bjerre, Mogens  
999 |a 0000021506  |b BOOK  |c Open Shelf  |e PERPUSTAKAAN INSPEN