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| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000022607 |
| 005 |
20100305.0 |
| 008 |
100304s -uka eng |
| 020 |
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|a 9780415443272 ,
|c RM148.44
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| 040 |
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|a INS
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| 090 |
0 |
0 |
|a HD69.B7
|b H43 2008
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| 100 |
1 |
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|a Heding, Tilde
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| 245 |
1 |
0 |
|a Brand management :
|b research,theory and practice
|c Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre
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| 260 |
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|a London :
|b Routledge ,
|c 2008
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| 300 |
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|a xviii, 267p. :
|b ill. ;
|c 23cm.
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| 500 |
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|a Includes index
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| 650 |
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0 |
|a Brand name products
|x Management
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| 650 |
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0 |
|a Branding (Marketing)
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| 700 |
1 |
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|a Bjerre, Mogens
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| 700 |
1 |
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|a Knudtzen, Charlotte F
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| 999 |
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|a 0000021506
|b BOOK
|c Open Shelf
|e Default branch
|