Brand management : research,theory and practice
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
London :
Routledge ,
2008
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| Subjects: |
| Item Description: | Includes index |
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| Physical Description: | xviii, 267p. : ill. ; 23cm. |
| ISBN: | 9780415443272 , |