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Brand management : research,theory and practice

Bibliographic Details
Main Author: Heding, Tilde
Other Authors: Knudtzen, Charlotte F, Bjerre, Mogens
Format: Book
Language:English
Published: London: Routledge, 2008.
Subjects:
Brand name products -- > Management
Branding (Marketing)
Description
Item Description:Includes index
Physical Description:xviii, 267p.: ill.; 23cm.
ISBN:9780415443272

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