APA (7th ed.) Citation

Heding, T., Bjerre, M., & Knudtzen, C. F. (2008). Brand management: Research,theory and practice. Routledge.

Chicago Style (17th ed.) Citation

Heding, Tilde, Mogens Bjerre, and Charlotte F. Knudtzen. Brand Management: Research,theory and Practice. London: Routledge, 2008.

MLA (9th ed.) Citation

Heding, Tilde, et al. Brand Management: Research,theory and Practice. Routledge, 2008.