APA Citation

Heding, T., Knudtzen, C. F., & Bjerre, M. (2008). Brand management: Research,theory and practice. London: Routledge.

Chicago Style Citation

Heding, Tilde, Charlotte F. Knudtzen, and Mogens Bjerre. Brand Management: Research,theory and Practice. London: Routledge, 2008.

MLA Citation

Heding, Tilde, Charlotte F. Knudtzen, and Mogens Bjerre. Brand Management: Research,theory and Practice. London: Routledge, 2008.

Warning: These citations may not always be 100% accurate.