Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

Bibliographic Details
Main Authors:	Kim, W. Chan (Author), Mauborgne, Renee (Author)
Format:	Book
Language:	English
Published:	Boston : Harward Business School Press 2005
Subjects:	Market segmentation New products

Blue ocean strategy : How to create uncontested market space and make the competition irrelevant [ by Kim, W.Chan

Published 2005