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Blue ocean strategy :
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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
Bibliographic Details
Main Author:
Kim, W. Chan
(Author)
Other Authors:
Mauborgne, Renee
Format:
Book
Language:
English
Published:
Boston:
Harward Business School Press,
2005.
Subjects:
New products
Market segmentation
Holdings
Description
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