Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

Bibliographic Details
Main Author: Kim, W. Chan (Author)
Other Authors: Mauborgne, Renee
Format: Book
Language:English
Published: Boston: Harward Business School Press, 2005.
Subjects:
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100 1 |a Kim, W. Chan   |e author  
245 1 0 |a Blue ocean strategy :   |b how to create uncontested market space and make the competition irrelevant   |c W. Chan Kim, Renee Mauborgne. 
264 1 |a Boston:   |b Harward Business School Press,   |c 2005. 
300 |a xv, 240 pages:   |b illustration;   |c 240cm. 
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650 0 |a Market segmentation  
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