Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
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| Format: | Book |
| Language: | English |
| Published: |
Boston:
Harward Business School Press,
2005.
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| Physical Description: | xv, 240 pages: illustration; 240cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 1591396190 9781591396192 |