Key concepts in marketing
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York:
Palgrave Macmillan,
2004.
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| Series: | Palgrave key concepts
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| Subjects: |
| Item Description: | Includes index |
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| Physical Description: | ix, 310p.: ill.; 21cm. |
| ISBN: | 140391527x |