Customer value investment : formula for sustained business success

Bibliographic Details
Main Author: Mahajan,Gautam
Format: Book
Language:English
Published: Los Angeles: Response, 2008.
Subjects:
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020 |a 9780761936046  
040 |a INS 
090 0 0 |a HF5415.55   |b M34 2008 
100 1 |a Mahajan,Gautam  
245 1 0 |a Customer value investment :   |b formula for sustained business success   |c Gautam Mahajan. 
260 |a Los Angeles:   |b Response,   |c 2008. 
300 |a xix, 187p:   |b ill.;   |c 22cm. 
500 |a Includes index 
650 0 0 |a Customer relations  
650 0 0 |a Relationship marketing  
999 |a 0000020416  |b BOOK  |c Open Shelf  |e PERPUSTAKAAN INSPEN