Marketing in the public sector : a roadmap for improved performance

Bibliographic Details
Main Author: Kotler, Philip
Other Authors: Lee, Nancy
Format: Book
Published: New Jersey : Wharton School Publishing , 2007
Subjects:

MARC

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100 1 |a Kotler, Philip 
245 1 0 |a Marketing in the public sector :   |b a roadmap for improved performance   |c Philip Kotler, Nancy Lee 
260 |a New Jersey :   |b Wharton School Publishing ,   |c 2007 
300 |a xv, 332 p. ;   |c 24 cm. 
500 |a Includes index 
650 0 0 |a Administrative agencies   |x Management 
650 0 0 |a Government productivity 
650 0 0 |a Public administration   |x Citizen participation 
700 1 |a Lee, Nancy 
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