Marketing in the public sector : a roadmap for improved performance

Bibliographic Details
Main Author: Kotler, Philip
Other Authors: Lee, Nancy
Format: Book
Published: New Jersey: Wharton School Publishing, 2007.
Subjects:
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020 |a 0131875159  
040 |a INS 
090 0 0 |a JF1525.P67   |b K68 2007 
100 1 |a Kotler, Philip  
245 1 0 |a Marketing in the public sector :   |b a roadmap for improved performance   |c Philip Kotler, Nancy Lee. 
260 |a New Jersey:   |b Wharton School Publishing,   |c 2007. 
300 |a xv, 332 p.;   |c 24 cm. 
500 |a Includes index 
650 0 0 |a Government productivity  
650 0 0 |a Public administration --   |x Citizen participation  
650 0 0 |a Administrative agencies --   |x Management  
700 1 |a Lee, Nancy  
999 |a 0000018928  |b BOOK  |c Open Shelf  |e PERPUSTAKAAN INSPEN