Kotler, P., & Lee, N. (2007). Marketing in the public sector: A roadmap for improved performance. New Jersey: Wharton School Publishing.
Chicago Style CitationKotler, Philip, and Nancy Lee. Marketing in the Public Sector: A Roadmap for Improved Performance. New Jersey: Wharton School Publishing, 2007.
MLA CitationKotler, Philip, and Nancy Lee. Marketing in the Public Sector: A Roadmap for Improved Performance. New Jersey: Wharton School Publishing, 2007.
Warning: These citations may not always be 100% accurate.