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Persuasive messages :
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Persuasive messages : the process of influence
Bibliographic Details
Main Author:
Benoit,William L
Other Authors:
Benoit,Pamela J
Format:
Book
Language:
English
Published:
Australia:
Blackwell Publishing,
2008.
Subjects:
Persuasion (Psychology)
Persuasion (Rhetoric)
Social influence
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Description
Item Description:
Includes index
Physical Description:
vi, 274p.: ill.; 25cm.
ISBN:
9781405158213
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