Persuasive messages : the process of influence

Bibliographic Details
Main Author: Benoit,William L
Other Authors: Benoit,Pamela J
Format: Book
Language:English
Published: Australia : Blackwell Publishing , 2008
Subjects:
Description
Item Description:Includes index
Physical Description:vi, 274p. : ill. ; 25cm.
ISBN:9781405158213 ,