Description: Marketing

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Marketing

Bibliographic Details
Main Author:	Kurtz, David L
Other Authors:	Boone, Louis E
Format:	Book
Language:	English
Published:	Chicago: The Dryden Press, 1981.
Subjects:	Marketing

Description
Item Description:	Includes index
Physical Description:	xx, 810p.: ill.; 24cm.
ISBN:	0030640873