Description: Principles of marketing

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Principles of marketing

Bibliographic Details
Main Author:	Kotler, Philip
Other Authors:	Armstrong, Gary
Format:	Book
Published:	New Jersey: Prentice Hall, 2006.
Edition:	11th ed.
Subjects:	Marketing

Description
Item Description:	Includes bibliographical reference and index
Physical Description:	xx, 651p.; 28cm.
ISBN:	0131469185