Principles of marketing
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
New Jersey :
Prentice Hall ,
2006
|
| Edition: | 11th ed |
| Subjects: |
| Item Description: | Includes bibliographical reference and index |
|---|---|
| Physical Description: | xx, 651p. ; 28cm. |
| ISBN: | 0131469185 |